Introduction to Marketing

Introduction to Marketing Introduction to Marketing

Planning to join marketing force and business marketing? Than ‘Introduction to Marketing course is the right start for you! Learn basic marketing, research, marketing components, objectives, SWOT analysis and control of marketing. At the end of the course you will have a basic understanding of your marketing audience, ability to analyse marketing environment, segment your customers and plan for future marketing activities.

Where: Malvern House London (Kings Cross)

Start: 21st of August 2017 or 4th of September 2017

Duration: 10 hours over 2 weeks


First Course – Mon 21st (12-2:30pm), Wed 23rd (9-11:30am),  Mon 28th Bank Holiday Wed 30th (9-11:30am)  & Thu  31st (9-11:30am)

Second Course – Mon 4th (12-2:30pm), Wed 6th (9-11:30am), Mon 11th (12-2:30am) & Wed 13th (9-11:30am)

Cost: £300  Now: £150

Course level: Introductory

Prerequisite: N/A

Course Learning Outcome:
• The nature of marketing
• Components of marketing environment
• Marketing objectives
• SWOT analysis
• Segmenting the consumer market
• Planning, implementing and control of marketing