Introduction to Marketing

Malvern House London

Planning to join marketing force and business marketing? Than ‘Introduction to Marketing course is the right start for you! Learn basic marketing, research, marketing components, objectives, SWOT analysis and control of marketing. At the end of the course you will have a basic understanding of your marketing audience, ability to analyse marketing environment, segment your customers and plan for future marketing activities.

Where Malvern House London (Kings Cross)
Start 18th September or 2nd October 2017
Duration 10 hours over 2 weeks
First Course Mon 18th (3-5:30pm), Wed 20th (9-11:30am), Mon 25th (12-2:30pm) & Wed 27th (9-11:30am)
Next Course Mon 2nd (12-2:30pm), Wed 4th (9-11:30am), Mon 9th (12-2:30am) & Wed 11th (9-11:30am)
Cost Now: £150
Course level Introductory
Prerequisite N/A
Introduction to Marketing

Course Learning Outcome:
• The nature of marketing
• Components of marketing environment
• Marketing objectives
• SWOT analysis
• Segmenting the consumer market
• Planning, implementing and control of marketing