Digital Marketing Fundamentals

Introduction to Digital Marketing FundamentalsDigital Marketing

Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer’s dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.

Where: Malvern House London (Kings Cross)

Start: 30th of August 2017 or 13th of September 2017

Duration: 10 hours over 2 weeks

Time:  Wed & Thu (12-2:30pm)

First Course – Wed 16th, Thu 17th, Wed 23rd  & Thu 24th

Second Course – Wed 13th, Thu 14th, Wed 20th & Thu 21th

Cost: £300  Now: £150

Course level: Introductory

Prerequisite: N/A

Digital Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet Marketing, and you will need to know how to utilise your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals.

Learn how to conduct marketing research, develop digital marketing campaigns, recognise your target market audience, grasp SEO and understand your brand.

Course Learning Outcome:
• Know how to conduct market research
• Develop a workable internet marketing campaign
• Recognise your target market
• Understand your brand
• Grasp SEO and website characteristics
• Find and capture leads