Digital Marketing Fundamentals

Introduction to Digital Marketing FundamentalsDigital Marketing Fundamentals

Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer’s dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.

Where: Malvern House London (Kings Cross)

Start: 27th September or 11th October 2017

Duration: 10 hours over 2 weeks

Time:  Wed & Thu (12-2:30pm)

Cost: £300

Course level: Introductory

Prerequisite: N/A

Digital Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet Marketing, and you will need to know how to utilise your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals.

Learn how to conduct marketing research, develop digital marketing campaigns, recognise your target market audience, grasp SEO and understand your brand.

Course Learning Outcome:
• Know how to conduct market research
• Develop a workable internet marketing campaign
• Recognise your target market
• Understand your brand
• Grasp SEO and website characteristics
• Find and capture leads

“Digital Marketing  is an important topic for everybody today, as we have to work with customers and clients. I was very surprised and happy when I discovered that Malvern House London has this course, because it allows me to improve my English skills in a field which  I am interested in. The course is well structured, it starts with basic digital marketing and becomes deeper in the 2nd, 3rd and 4th  module. My teacher has many years of experience working in the field and provides many interesting and intriguing examples and case studies. These are useful for my PC practice.”

I really enjoyed and I recommend  this course.

Nadia, Product Manager, Italy